TV presenter Ksenia Sobchak announced a casting for the show. After 3 months of casting and visiting 16 Russian cities, 34 beauties arrived in Moscow. The jury began the test with a runway, after which three participants were sent home. The next morning, the girls were waiting for a photo session. Then there was an interview with the participants, where the jury members considered candidates for victory. After an interview, the jury reduced the list to 17 participants. Later in the evening, Ksenia chose 17 girls for the title of "Top Model po-russki", and the remaining 14 girls had to leave.

17 participants were given the key to the new house from Ksenia. The very next day the girls were woken up by fitness trainer Oksana Yashankina for morning exercises. Then the girls met with a team of stylists. The first photo session stunned the girls: they had to shoot in swimsuits alone on the roof of their penthouse in the cold weather.

The next day there was a challenge in which the girls showed their runway walk in dresses to Inna Zobova and Daniil Kosenkov. The next day, the "Brigade U - Nesekta!" Morning Show's hosts came to visit the girls and gave the girls presents. Then they arranged a game "Sea figure", where they had to pose for a clue to them. The second photo session was dedicated to advertising the Bruno Banani fragrance.

Later, the girls arrived at the Persona-Lab salon, where they underwent a makeover. The next day, the girls were having a make-up class and have a make-up challenge. This week the girls had a portrait photo shoot for Max Factor.

The next day, the girls went to the sports center, where the gymnast Laysan Utyasheva, together with the choreographer Evgeny Papunaishvili, taught them to dance in bodysuit. Later, they have a dance challenge. This week was the scariest photo shoot for girls with snakes.

The next morning, the girls arrived at Winzavod and they were in for a surprise: supermodel Janice Dickinson became the guest of this week. She taught girls the "wisdom" of posing. This week at the photoshoot, the girls portrayed the signs of the zodiac. Janice Dickinson was the special guest at the judging.

In the morning, fitness trainers Oksana Yashankina and Sergey Isai came to the girls. The girls went to a military base, where they were tested for their physical fitness, and they had to go through an obstacle course. Then the girls moved to the podium on the roof of the bus in front of a platoon of soldiers. The next morning, the girls came to the studio, where they began their photo shoot in the style of "Body Art". Russian rapper Timati came to the photoshoot.

The next morning the girls were told that they were going to ride horses. When the horseback riding was over, the girls arrived on the runway podium of Maxim Rapoport, but the girls had to go blindfolded. This news shocked all the girls. The next day, the girls arrived at a large SPA center for an underwater photo session for Pantene Aqua Light.

This week the girls went to Moscow State University, where Ksenia taught them how to give interviews and how to present themselves to the press. Then the girls were taken to one of the restaurants in Moscow, where they were met by the famous Russian journalist Leonid Zakoshansky. With each of the girls he had a personal conversation. Then the girls went to the central street Arbat of Moscow, where they had a photoshoot called "Paparazzi Venus".

This episode showed interesting moments that did not air, also showed appearances as guests of celebrities.

The girls were visited by Maxim Rapoport. He appointed them a challenge in which the girls should dance one at a time and at the same time they should fully open up. Then the girls went to the theater, where the actor Vadim Medvedev gave them a similar task. They had to be liberated, stop being ordinary people. This week, the girls were waiting for the photo session of The Seven Deadly Sins.

In the morning the girls were visited by Inna Zobova with the sex symbol of the USSR, Elena Kondulainen. Inna arranged a challenge in the house, as the girls had to put on their personal belongings and walk through a small fashion show. This week the girls had a photo shoot in the style of Pin-up. At the judging, Ksenia announces that the girls are flying to New York City, but one will have to go home.

T remaining five girls arrive in New York City. The girls were placed in a new penthouse. On the same day, they met with Karen Lee in Central Park. Later, the girls met with the casting director and each girl talked to him one on one. Then the girls have a photo shoot on the roof.

This episode is a more detailed version of episode 10, showed moments that were not aired, and also talked about the 3 remaining girls.

The remaining three girls starred in video commercials for Max Factor products together with Vladimir Kalinchev. The next day, the remaining two girls took part in the last photo shoot for the cover of Cosmopolitan magazine.

The final fifteen contestants arrived in Paris for a round of introductions with Tess Feuilhade and Vincent McDoom. The following day, they partook in a sight-seeing photo shoot where the goal was to create postcards for their families back in Russia.

The remaining thirteen contestants moved into their new home, and received runway training from judge J. Alexander. They were later styled in gowns for a high-end photo shoot session with bicycles, courtesy of Vélib.

The contestants received a visit from Vincent McDoom for a lesson on personal style, and later had a photo shoot in pairs where they had to portray angels and devils in a campaign for Centro.

The contestants received makeovers, and later posed in a nude black and white photo shoot with male models photographed by judge Tess Feuilhade.

The remaining ten contestants had a runway lesson on the beach before making a celebrity appearance at the red carpet for the 2012 Deauville American Film Festival. They later had a photo booth challenge in which they had to have their photographs taken with male passersby. Later that night, they had to shoot a music video for Ivan Dorn.

The contestants arrived at the offices of Women Management, where they were introduced to Russian model Vlada Roslyakova, and had their walks and portfolios reviewed by members of the agency. After a house visit from Irina Shayk, the models were taken to Hotel Raphael to shoot a Rococo-inspired photo shoot session for Orsoten Slim.

The contestants received a can-can lesson at the Moulin Rouge, and were invited back to watch the dancers perform that night. They were later photographed wearing bikinis by a pool in a campaign for Venus, and had a posing challenge back at the house.

The final eight models had a workout session and, after a brief visit to the Eiffel Tower, were introduced to model Elena Kuletskaya. They were later photographed in a campaign for Camay, and met couturist Franck Sorbier for a round of fittings.

The models met Irina Shayk for a posing challenge in the streets of Paris while wearing their bikinis, for which Anya S. was later eliminated. They later had a smiling beauty shoot for Blend-A-Med, and met the editor-in-chief of Russian Cosmopolitan, Alya Badanina, during a trip to Disneyland.

The final five arrived at an abandoned insane asylum, where they learned that they would be taking part in an editorial photo shoot that would have them posing with a Vulture. They later had a day off from the competition before meeting the judges at panel for elimination.

The contestants were given maps and sent to visit designer Elena Isakova and photographer Alexandra Utzmann for feedback, while visiting several important fashion houses in the process. They later had their photos taken by photographer Andreas Ortner in a cover photo shoot and campaign for Wella.

The final three were photographed as bond girls for their last photo shoot. The remaining contestants walked in a runway show for Portuguese designer Fátima Lopes. At the end of the episode, the judges reviewed each models body of work, crowning a winner.

The twenty semi-finalists converged in front of the Bolshoi Theatre for a public introduction with the judges. They later took on their first photo shoot, which involved posing for promotional stills and filming segments for the show's opening sequence. At the end of the episode, the judges reviewed the material and selected the final fourteen contestants.

The finalists moved into their new home. They later had a runway lesson while wearing a blindfold and practiced their walks at an ice rink, where the best performer during the lesson was granted immunity from elimination. After having their measurements taken and analyzed, the models were taken to the Moscow Metro for their first photo shoot.

The remaining contestants received makeovers, and later posed nude in a photo shoot against bullying.

The contestants received a fitness lesson, and had their eating habits monitored and reviewed. After an extreme session of runway practice with judge Denis Simachev, the models were photographed in the woods while posing with wild animals.

The remaining models had a posing and endurance challenge in which they had to pose as celebrity icons, and had to stay in character as their friends and family members attempted to break their concentration. At the shoot, the contestants had to star in a music video with Russian singer Elka for an alternative version of the song "Do You Know", featured in the opening sequence.

The contestants received circus and balance training from gymnast Anastasia Burdin, and later had their photos taken in a lookbook photo shoot for s.Oliver.

The contestants had an acting lesson with director Valeriya Gai Germanika, in which they had to portray different emotions. Later at the photo shoot, each model was assigned a different Russian fairy tale to portray.

The contestants took part in a vertical runway show, and later had a boxing photo shoot that doubled as a campaign against domestic abuse.

The remaining contestants took part in a challenge where they had to style one another, and later attended an interview in which they had to impress several guests to receive their business card. For the photo shoot, the models were photographed wearing jewelry in a beauty campaign for Pantene Pro-v.